Just like other online dating platforms, Tinder requires its user base to be at least 18 years old. The United States accounts for the majority of the online dating segment’s revenue at $674 million in 2021, followed by India with $454, and then China with $444 million.The number of both paying and non-paying users has been increasing steadily in the past three years and is projected to reach 9.29 million and 277.2 million, respectively, by the end of 2021.The average revenue per paying user is $33.66.Online dating’s total revenue increased by 18.9% in 2021 compared to the year prior.There are more than 1,500 online dating platforms worldwide.Below are some general statistics from Statista that reflect the current state of the online dating industry, of which Tinder is a part. (Tinder, 2020)Īlthough Tinder is just a part of a billion-dollar industry, it accounts for a significant portion of online dating’s overall market share and revenue. Since its launch, Tinder has made more than 60 billion matches.Tinder is offered in more than 40 languages.The Tinder app is available for download in 190 countries.In terms of monthly visits, Tinder takes the third spot among online dating sites with 59.1 million total visits per month.As of January 2021, Tinder has 6.44 million downloads, which is also the highest among dating apps.Among online dating platforms, Tinder has the highest percentage (51%) of paying customers.At the end of December 2020, Tinder’s direct revenue reached $1.4 billion.By 2020, Tinder reported $1.4 billion in direct revenue. Tinder achieved its first billion-dollar direct revenue in 2019, which amounted to $1.152 billion.In 2015, Tinder reported an annual revenue of $47 million.Three years after its launch in 2012, it started reporting millions of dollars in revenue and became a billion-dollar company before celebrating its first decade. Tinder immediately gained traction in both popularity and value after it was successfully marketed among college students. Tinder Market Share, Revenue, and General Statistics Through the Tinder statistics we have gathered, we aim to show you how this dating app has fared over the years, especially during the onset of the COVID-19 outbreak. In this article, we will delve into relevant online dating statistics based on the popular dating app called Tinder. And while this does not apply to everyone, those who feel this way may see online dating apps as platforms where they can explore their options without breaking health and safety codes. Many believe that the reason behind the increase in online dating activities can be loneliness, which can make people crave human connection. Online dating apps like Tinder have been in existence for years, but there has been a noticeable surge in activity across online dating platforms since the pandemic started. Although public health and safety protocols can prevent potential first dates from taking place, finding someone you can potentially connect with is digitally possible. The COVID-19 pandemic may have been the biggest hurdle to people in search of romance.
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